Team

Who you are working with

We specialise in coffee businesses, from cafes to coffee carts or anything coffee related. You'll be working with us directly, not some random part timer.

Jun, co-founder of overcaffd

Jun

Co-founder

Meet Jun. He always wanted to make content, but kept pushing the idea back because he didn't think he'd look good on camera. Now he's one of the fastest growing coffee content creators in Malaysia, while juggling a data science degree at one of the country's hardest universities. He loves making content and helping other people do it too, and grew his girlfriend's baking account @crumbsofxinn to 16k followers in 3 months. He notices the smallest details and never lets half baked work go out.

Fun fact: he drinks 3 cups of coffee a day and just prays he can sleep at night.

@brewwithjun
Cody, co-founder of overcaffd

Cody

Co-founder

Meet Cody. He's loved content since he was a kid, always chasing whatever he was obsessed with at the time. He only goes all in on things he actually loves and cares about, and that's why overcaffd exists. It's built around content, personal branding and coffee, the stuff he's loved his whole life, and now he gets to do it for a living.

@cody.tries
Our focus

Why we chose only coffee

Most founders we meet make something great and nobody has seen it yet. We are here to help coffee founders who actually care about what they make get seen and recognised for it.

We understand your customer

You know coffee. We know what confuses people who don't. So we take the stuff you find obvious and say it in a way anyone gets.

We know what works

We study coffee accounts every week. The hooks, the formats, the ones that flop.

We're coffee people

Coffee is the thing we would talk about all day for free. That passion is why we only work in this space, and why we care how your brand comes across.

How we work

What we hold to

01

Community over going viral

One viral video fades in a week. People who trust you keep coming back.

02

Every video sells. None of them feel like ads.

Your story does the selling. We just make sure it's told well.

03

No AI slop

We will never produce half-hearted work. Everything we make is built to be authentic to you.

04

More than just content

Full transparency on what we do and why, so you pick up the skills along the way.

Ready when you are

Let's make your coffee brand worth following.

Book a 30 minute call. We'll audit your profile for free, whether we work together or not.